E-Mail Marketing
Performance Tea e-mail marketing took many forms. Newsletters were sent out bi-weekly with unique content including sales, recipe ideas, athlete spotlights, and event marketing. Strategy and content evolved but they always maintained bright colors and positive energy.
The Greenway Foundation e-mail marketing campaign was created was to support a month-long fundraising effort, called ‘Giving SPREE’ to raise money for an environmental education non-profit. The campaign was segmented for different demographics and needed unique messaging per segment.
